From 6am-9pm daily it will screen from sometime before Christmas - with at least 50% of the programming to be Australian. It is believed it will cost $25 million to $30 million a year. I wonder how much of that can be netted off with advertising (though ABC is anti-advertising..?) and merchandising. Merchandising I believe is the biggest money-spinner of children's TV - DVD's, books, clothes, toys, kitchen-wear, bags, you name it!But the big winners are the kids - watching more Australian programs, having choice. Parents who don't have access to PayTV might actually have something to keep the kids amused on rainy days.
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