Thursday, April 23

How fantastic ABC, 1-2 and soon to be 3!!

Hooray! A new kids' TV channel - and it's FREE (to all digital TV subscribers which by 2013 will be everyone anyway!)

From 6am-9pm daily it will screen from sometime before Christmas - with at least 50% of the programming to be Australian. It is believed it will cost $25 million to $30 million a year. I wonder how much of that can be netted off with advertising (though ABC is anti-advertising..?) and merchandising. Merchandising I believe is the biggest money-spinner of children's TV - DVD's, books, clothes, toys, kitchen-wear, bags, you name it!

But the big winners are the kids - watching more Australian programs, having choice. Parents who don't have access to PayTV might actually have something to keep the kids amused on rainy days.
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2 lovely comments:

Jaime on April 23, 2009 at 3:20 PM said... [Reply to this amazing comment]

I know it's great isn't it? We're considering getting rid of Foxtel at the end of the year if the new channels work out.

Fingers crossed!

Chantelle on April 23, 2009 at 8:06 PM said... [Reply to this amazing comment]

That's fab news. Lacey isn't really into TV at the moment... but I now that those days are inevitable.

Actually the timing might be perfect! :)


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