I recognise I do have influence when it comes to brands, this is something as bloggers I think we really need to take on board responsibly and consciously. It is precisely for that reason my my involvement with brands has been select and few - and truly brands I know, use and trust.
I asked some of my favourite PR's who are working with bloggers to increase public awareness of their clients' brands: What do you think blogs in Australia have to offer brands?
One of the aspects of working with mum bloggers that we appreciate the most is the knowledge that any products or services we approach mum bloggers to review will get a fair and honest write up. We’ve found that mum bloggers often want to test things with their children, giving their kids' feedback as well as their own, accompanied by photos of the family interacting with the product. This type of coverage isn’t something print media offers, yet is so important when it comes to items such as toys. The reader comments following a post are also important and our clients value reading these to hear consumers reactions and experiences with their brands.
We are currently going through a believe-ability crisis due to the overwhelming amount of marketing messages flying at people. Blogs have something not many other platforms can offer – authenticity.
Blogs help give a brand an authentic voice. They are perceived as being much more ‘trustworthy’. The general public has become increasingly wise to the fact that traditional media can lack credibility, particularly with high-profile people or brands ‘outing’ media for their ‘false claims’ via Twitter.
As a nation, we no longer take ‘news’ or ‘reviews’ at face value. We are more likely to seek a second or third opinion before we make a decision, such as crowd sourced review sites (i.e. TripAdvisor, Amazon). A blog could end up shaping a person’s opinion, even swaying their purchasing decision – a platform brands can no longer afford to ignore.
- So as a PR, blogger or a reader, where do YOU think blogs offer brands?
- How do you rank the advice/recommendation of a blogger say above an advertisement, a friend or your mother?
- Do you read blogs that you think have TOO much brand involvement, or is there no such thing?
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