The influence of blogs will continue to grow as the curation of personal information streams (Facebook, Twitter, Blogs etc.) becomes more mainstream.
The struggles being experienced by the traditional media companies are testament to this. This fragmentation of media is taking traffic and eyeballs from the larger media outlets and feeding the niche. These niche channels are hungry for relevant content, exclusive information and opportunities to provide to their readers.
Brands will have an important role to play in the provision of this information if growth is to be maintained. Blogs, in turn, provide a uniquely targeted and engaged readership for brands. As long as both parties respect each other and (most importantly) the readers by providing content that is both relevant and valuable, then blogs will continue to provide a rewarding user experience and viable alternative to mainstream channels.
As social media and the online environment evolves, both bloggers and brands will continue to experiment with different ways to engage with and grow their communities…ensuring this mutually beneficial relationship continues to thrive.
So as a PR, blogger or a reader, where do YOU think blogging is headed in Australia?
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