We had their full attention.
In preparation I thought I would turn to you, the lovely readers - what you ate, if your kids ate, what was important to you. Your answers were so similar to mine (hey, we are so cool!) and it was obvious there was a concern about sugar.
The day before my day at Kelloggs I read this article about Choice research that revealed that two types of gluten-free muesli had TWICE the amount of fat as a quarter pounder.
I had never really put fat into the equation until then, but it got me thinking.
At our breakfast table there's the usual suspects - cornflakes, ricebubbles, weet-bix and cheerios. I pride myself on reading the labels and thought I was pretty clued-up.
But I learned alot at this meeting. On hand were two nutritionalists, Kelloggs PR and Marketing representatives and 8 bloggers from all walks of life.
|Some of the Kelloggs thinktank!! Me, Ian from Kelloggs and Mrs Woog|
1. The word breakfast comes from:
The phrase 'break the fast' (Of not eating overnight)
2. 1 in 5 people skip breakfast regularly
Now this didn't surprise me but I've made a huge effort not to skip breakfast, I would never let my kids skip breakfast...
3. Many Mums are literally screaming out for allergen free cereals
I never really thought about it before (I'm so lucky not to have any allergies with my kids) but wow! Why don't we have them? Does anyone else do that? (Let me know OK?)
4. Some Mums are calling for the toys back in the boxes...!
Yes, they really are!
5. Role Models and Influence
I'm pretty sure all Mums on the day said that a sportsperson promoting a breakfast cereal would not influence them to buy it...would it influence you?
6. If you read labels like me... how do you know what the RDI of your child is of particular things?
Because all the labels focus on the adults (that's the law) but you can find out the RDI's for kids 4 and over here and all about fibre and kids here.
My main focus was around sugar. Like many Mums I worry about sending my kids off to school loaded with sugars, flavours, colours etc... and I also have concerns about their dental health. Ian from Kelloggs did tell me that they don't sell many fruit loops and frosties these days - that gave me some comfort... I thought they'd be up there with the more popular cereals but it seems many parents are giving the idea of sugar and colours some thought.
When I raised the idea of a traffic light system the nutritionalists told me that you not only have to take into consideration the sugar content, but the nutritional value over all. Some cereals that have no sugar or little sugar sometimes have fewer nutrients than something with a little bit more sugar. Sometimes you're ADDING sugar, honey etc to compensate or improve the taste.
That stayed with me, so when I got home I did a bit more research (OK, call it OCD!) and I found this from a story from A Current affair - the data from nutritionalist Joanna McMillan Price:
Group One - The best (the most healthy for you)
(Note: Cereals in each group are not ranked)
WBC (World's Best Cereal)
Natural Style Muesli
Guardian (I tasted this and love it!)
Mini Wheats (plain)
Group Four (the least healthy for you)
This, was literally food for thought. Two of my 'healthy' cereals were in the third group, and two in the second. I had to re-think our breakfast choices.
A Current Affair also filmed our day at Kelloggs - and came to my house to interview me and film the frills eating breakfast - you can find the video here:
What do you think? What helps you make a decision on what to buy at the supermarket? Is it fibre, fat, sugar, or just the taste?
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